{"product_id":"bt-orthocell-bar-tape","title":"BT Orthocell Bar Tape","description":"\u003cp\u003eBT Orthocell Bar Tape will transform every ride into a thrill. Featuring Ergon’s legendary Orthocell foam—fresh from the world of advanced medical and orthopedic tech—brings a new level of fun and excitement to your handlebars. Experience a plush, springy grip that keeps your hands happy, energized, and never bogged down. No more sore palms or numb fingers—just pure, all-day riding joy! With Orthocell, every mile feels like magic. Designed and made in Europe for cyclists who want the best, and the most fun, every ride.\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDurable Orthocell foam offers consistent support that doesn’t collapse or break down\u003c\/li\u003e\n\u003cli\u003eNo PU top layer – for sustained long term durability\u003c\/li\u003e\n\u003cli\u003eeWelded filament surface adds grip without extra layers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ergon","offers":[{"title":"Default Title","offer_id":49329770856696,"sku":"42500200","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0357\/3930\/4074\/files\/HT0678.jpg?v=1781937358","url":"https:\/\/shopbikesupply.com\/products\/bt-orthocell-bar-tape","provider":"Sierra Bicycle Supply","version":"1.0","type":"link"}