New Arrivals
Stay ahead of the trend with our newest arrivals. From fresh styles to the latest gear, explore our updated selection of products just added to the store. Shop now and be the first to experience what’s new.














Electric bikes make commuting easy, fun, and eco-friendly. Enjoy a smooth, powerful ride while reducing your carbon footprint. Perfect for city streets or weekend adventures—go further with less effort on an e-bike.

















E-MTB
Rides + Routes
We want to help build a responsible, respectful user base of eMTB riders who ride on trails that are clearly open to eMTBs. That means motorized singletrack, doubletrack, primitive roads, and other areas that are open to motor vehicles, or that allow eMTBs on non-motorized bicycle trails. And while we’d love to be on the ground advocating for eMTB access, we rely on local advocates to help promote eMTBs and decide, with land management agencies, where they belong. We advocate for local-level decisions on where eMTBs should and should not be allowed, so use the playbook below for a step by step guide to advocating for eMTB access.
E-Mountain
Electric mountain bikes (E-MTBs) give you the power to ride harder, longer, and farther. Tackle steep climbs and tough trails with ease while enjoying the thrill of off-road adventures.













NICA Nevada league
We proudly sponsor the NICA Nevada League!
Join us in supporting the NICA Nevada North League and helping to get more kids on bikes. The Nevada Interscholastic Cycling League was founded in 2016 as a non-profit 501(c)(3) Project League of the National Interscholastic Cycling Association (NICA). We facilitate the development of high school and middle school teams/clubs for grades 5-12 throughout Northern Nevada and the eastern Sierras where we provide the education, training, licensing and insurance for coaches and volunteers. We also produce high-quality mountain bike events and races that emphasize the value of participation, camaraderie, positive sporting behavior and well-being over competition. #morekidsonbikes #moregirlsonbikes #nevadamtb