Hell is Hereby Officially Conquered. By sourcing cutting-edge Silicon Valley technology, we’ve engineered a bike that’s lighter than our Venge and more aero than our Tarmac SL6. The All-New Roubaix. The most technically advanced machine we’ve ever made.

Seven Wins at Paris-Roubaix. Our concept of “Smoother is Faster” began with our FSR suspension and we quickly applied it to the road. 16-years and seven Paris-Roubaix wins later, that concept’s become a complete obsession for designing the fastest machine on the cobbles. The new Roubaix is our fastest and most capable yet. How fast and capable? In 2019, Roubaix not only won the Hell of the North, but seven of the top ten finishers were also riding the bike.

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